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Trademark Journal

20 July 2023

Can I Trademark My Business Name?

Introduction   First off, let’s distinguish between two different uses of the term “business name” – its use as the name of the business itself (e.g., the company that owns the business), and its use as the name or brand under which the business offers its goods and services for sale. The name of the business […]

28 June 2023

Understanding Trademark Search: A Comprehensive Guide

Trademark ISG, your trusted partner in the intricate world of trademark law, will guide you on a crucial aspect of the trademarking process— conducting a trademark search. But before diving in, let us clarify what a trademark is.  A trademark is a word, symbol, slogan, or design that identifies and distinguishes the source of goods […]

28 June 2023

Can You Trademark a Phrase?

  You have heard of companies trademarking their brands that consist of words, or designs, or a combination of the two. But can you trademark a phrase – e.g., a tagline? The answer is yes, but a few conditions must be met. In this blog post, we will explore the conditions under which you can […]

26 June 2023

The Importance of Registering Your Brand

When it comes to building a successful business, protecting your brand is crucial. One way to do this is by registering it, which can prevent others from using your name, logo, or other branding elements without your permission.  Registering your brand has several key benefits. First and foremost, it gives you legal protection against others […]

23 June 2023

The A-Z of Amazon Brand Registry

  If you’ve ever tried to sell your products on Amazon, the one thing that may have stopped you is the difficulty of standing out among competitors. Amazon is a marketplace with great potential, but it also has fierce competition.  The best solution to this problem is the Amazon Brand Registry Program.  What is the […]

20 June 2023

Basic Facts About Trademarks: Protecting Your Business’s Unique Identity

A trademark is a category of intellectual property that helps identify and distinguish one enterprise’s products or service offerings from those of another. A trademark can be any symbol – a word, phrase, design, color, smell, etc. – that is used to represent a company or product.   Here are some basic facts about trademarks:  […]

12 June 2021

US Trademarks: Filing Bases for Registration Applications in the USPTO

This series of Journal entries deals with the process of filing and “prosecuting” (i.e., following through to registration) trademark applications in the United States Patent & Trademark Office (“USPTO”). We describe best practices, identify common mistakes that cause applications to fail, and show how to avoid them.

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